Sales Manager

SALES MANAGER JOB DESCRIPTION

Responsible for planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives.

Duties and Responsibilities

• develop a sales strategy to achieve organizational sales goals and revenues
• set individual sales targets with sales team
• delegate responsibility for customer accounts to sales personnel
• co-ordinate sales action plans for individual salespeople
• oversee the activities and performance of the sales team
• ensure sales team have the necessary resources to perform properly
• monitor the achievement of sales objectives by the sales team
• liaise with other company functions to ensure achievement of sales objectives
• evaluate performance of sales staff
• provide feedback, support and coaching to the sales team
• plan and direct sales team training
• assist with the development of sales presentations and proposals
• develop online sales platforms
• co-ordinate and monitor online sales activity
• investigate lost sales and customer accounts
• track, collate and interpret sales figures
• forecast annual, quarterly and monthly sales revenue
• generate timely sales reports
• develop pricing schedules and rates
• formulate sales policies and procedures
• help prepare budgets
• control expenses and monitor budgets
• maintain inventory control
• conduct market research and competitor and customer analysis
• analyze data to identify sales opportunities
• develop promotional ideas and material
• attend trade meetings and industry conventions
• cultivate effective business relationships with executive decision makers in key accounts
• achieve growth and hit sales targets by successfully managing the sales team
• design and implement a strategic business plan that expands company’s customer base and ensure its strong presence
• own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• present sales, revenue and expenses reports and realistic forecasts to the management team
• identify emerging markets and market shifts while being fully aware of new products and competition status

Education, Qualifications and Experience

• business degree or related professional qualification
• experience in all aspects of planning and implementing sales strategy
• technical sales skills
• proven experience in CRM
• knowledge of market research
• experience in managing and directing a sales team
• relevant product and industry knowledge
• solid understanding of digital sales platforms
• experience with relevant software applications

Key Skills and Competencies 

• excellent written and verbal communication skills
• organization and planning
• problem analysis and problem-solving
• information management
• team-leadership
• formal presentation skills
• persuasiveness
• adaptability
• innovation
• judgment
• decision-making
• stress tolerance