Digital Marketing Specialist

Employer:Elephant Phunk
Job Title: Digital Marketing Specialist
Job Type: Full Time Work From Home
Location: New Cairo, Cairo
Category: Creative/Design/Art , Marketing/PR/Advertising , Media/Journalism/Publishing
Description:
  • Set up, monitor, and optimize Facebook advertising campaigns from start to finish.
  • Analyze Facebook media buys and associated metrics on a daily basis to ensure profitability.
  • A/B test ad copy, images/videos, and funnels effectively to meet performance goals.
  • Analyze web metrics, provide campaign effectiveness reports, and implement optimizations.
  • Suggest recommendations to adjust the social media marketing strategy for optimal results
  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Manage daily social media posts
  • Measure the success of every social media campaign; prepare monthly reports on social media marketing efforts
  • Stay up-to-date with the latest social media best practices and technologies
  • Use social media marketing tools
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing & Sales and Website teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Research opportunities for new social marketing platforms and select adapt current process to fit client needs
  • Perform other duties as assigned
Qualifications:
  • Bachelor/Master degree in Marketing, Media, Communication
  • A minimum of two up to five years of experience in online marketing
  • Google Adwords and Analytics and Facebook blueprint Certifications are a plus
  • Extensive experience and knowledge of Google Adwords, Google Analytics, Bing Ads, Facebook Ads, etc.
  • Strong analytical skills are a must
  • Excellent eye for details
  • Ability to work independently as well as in a team
  • Proactive attitude
  • Excellent project management skills
  • Excellent Arabic and English skills, both written and oral
Education: Bachelor’s Degree
Experience: 2 to 5 years
Salary: 7,000 to 12,000 EGP per month, bonuses
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Posted in Creative/Design/Art Marketing/PR/Advertising Media/Journalism/Publishing