Digital Media Buyer

Job Title: Digital Media Buyer
Job Type: Full Time
Location: Maadi, Cairo
Category: Marketing/PR/Advertising

The Digital Media Buyer will be responsible for strategizing and executing media plans to target audiences at every stage of the conversion funnel to drive growth. This role will be responsible for owning the execution and day-to-day optimizations of Paid Social, Native, and Display campaigns in line with budget. We are looking for someone to monitor and analyze performance data to formulate tactical plans to improve brand awareness, website / in-store traffic, and revenue. While our new Performance Marketing Manager will ideally have a background working in paid social media management, they should have deep knowledge of data and reporting, Paid Social, Native, Display channels and experience working with creative teams.

  • Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and product offerings.
  • Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing, display, affiliate, etc.) that drive high converting customers to our products
  • Operate campaigns on Facebook, Google Display Network, Criteo, Snapchat, twitter, etc.
  • Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance.
  • Manage vendor relationships to uncover optimization opportunities, stay on top of industry trends, and secure beta features to lead the competitive landscape.
  • Collaborate with cross-functional teams to define strategy for product launches, store openings, and partnerships.
  • Define and execute an experiment roadmap to improve brand engagement and deliver incremental revenue. Includes A/B testing and launching new channels / campaign types.
  • Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our business
  • Duties may change; Team Members may be required to perform other duties as assigned

Minimum Qualifications

  • 2+ years of experience in performance marketing, preferably with e-commerce
  • Minimum 1 year of direct experience managing high volume Paid Social campaigns, specifically on Facebook and Instagram
  • Search Engine Marketing Experience
  • Proven ability to translate performance data into actionable insights using quantitative analysis

Preferred Qualifications

  • High proficiency in Microsoft Excel or Tableau
  • Experience with Google Analytics or Adobe Analytics
  • Snapchat, twitter marketing experience
  • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
  • Experience working with cross-functional stakeholders and establishing process to drive initiatives forward
  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
Experience: 1 to 7 years
Salary: Confidential

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Posted in Marketing/PR/Advertising