Media Buyer

Employer:Akhtaboot Group
Job Title: Media Buyer
Job Type: Full Time
Location: New Cairo, Cairo
Category: Marketing/PR/Advertising , Media/Journalism/Publishing
Description:
  • Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
  • Advising the creative team and clients about the most effective media combination
  • Obtaining the best advertising rates that fit with the agreed media strategy
  • Managing budgets and maintaining advertising spend records.
  • Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.
  • Maintaining social media presence across all digital channels.
  • Brainstorm new and creative growth strategies.
  • Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIS & spending till generating reports.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising.
  • Executing campaigns across a variety of platforms, including Snapchat, Instagram, YouTube, Twitter, LinkedIn,Facebook,google ads .
  • Build, manage, and optimize Social Media campaigns and Retargeting 
  • Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness 
  • Work with Brand Creatives & Content Creators to develop creative assets to support campaigns 
  • Monitor, track KPIs, and provide insights from campaigns to Marketing Team 
  • Keep up with the latest about digital media buying platforms and new strategies 
  • Manage budget as set forth by the leadership team & determine recommendations for allocation of spend 
  • Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds 
Qualifications:
  • 3-5 years of experience in digital media planning and buying.
  • Search Engine Marketing Experience
  • Proven ability to translate performance data into actionable insights using quantitative analysis
  • High proficiency in Microsoft office. 
  • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
  • Experience working with cross-functional stakeholders and establishing process to drive initiatives forward
  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
  • Experience in a Digital Agency environment a must
  • Experience in Facebook, Google Ads, Twitter, portals, and supplier relations.
  • Experience in monitoring and managing campaigns.
  • Good mathematical and analytical skills.
  • Experience in reporting, Google Analytics, and App. Analytics
Experience: 3 to 5 years
Salary: Confidential
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Posted in Marketing/PR/Advertising Media/Journalism/Publishing