Media Buyer

Employer:Alba Pharma
Job Title: Media Buyer
Job Type: Full Time
Location: Nasr City, Cairo
Category: Marketing/PR/Advertising , Media/Journalism/Publishing

Responsible for planning, implementing, managing and monitoring company paid media advertising in order to increase brand awareness, improve marketing efforts and increase sales through.

  • Handle media buying campaigns from A to Z on social media platforms starting from planning, targeting, set KPIS & spending till generating reports.
  • Create Paid ADs & content strategies for digital media (Facebook, Instagram.) To generate qualified leads with suitable budget.
  • Obtaining the best advertising rates that fit with the agreed media strategy.
  • Managing budgets and maintaining advertising spend records.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Developing performance campaigns on Facebook / Instagram and Google Ad-Words and YouTube.
  • Monitoring and managing the ongoing campaigns and ensure their optimum performance to meet our objectives.
  • Ensure that the adverts run accurately so that the desired media message is seen by consumers.
  • Undertake research on the cosmeceutical industry developments, new opportunities and competitors’ activity.
  • BSc degree in any field
  • 2:4 years of experience in similar position
  • Expert knowledge of Facebook, Instagram, and Google Ads with the ability to execute campaign structure best practices 
  • Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder
  • Interest in following advertising and media trends
  • Excellent understanding of social media KPIs
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Excellent critical thinker and problem-solving skills
Experience: 2 to 4 years
Salary: Confidential

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Posted in Marketing/PR/Advertising Media/Journalism/Publishing