Senior Social Media Executive

Employer:Cleopatra Hospitals Group
Job Title: Senior Social Media Executive
Job Type: Full Time
Location: Maadi, Cairo
Category: Marketing/PR/Advertising , Media/Journalism/Publishing
Description:
  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Coordinate with internal teams to create advertising posts (e.g. for events, campaigns, and services releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and campaigns schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
  • Liaise with Digital marketing agency and designers to ensure content is informative and appealing
  • Stay up-to-date with new digital technologies and social media best practices
Qualifications:
  • Proven working experience in the social media marketing or as a Digital Media Specialist
  • Hands-on experience using various social media platforms to advertise
  • An ability to identify target audience preferences and build content to meet them
  • Familiarity with online paid advertising
  • Demonstrable social networking experience and social analytics tools knowledge
  • Ability to deliver creative content 
  • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
  • Ability to communicate with different teams in different locations.
Experience: 3 to 5 years
Salary: Confidential, Confidential, Confidential, Social, Medical and life insurance, Profit share and grants
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Posted in Marketing/PR/Advertising Media/Journalism/Publishing