Digital Marketing Manager

Employer: Confidential Company
Job Title: Digital Marketing Manager
Job Type: Full Time
Location: Maadi, Cairo
Category: Operations/Management , Marketing/PR/Advertising , Media/Journalism/Publishing
Description:

We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.  

Responsibilities:

  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards and Google Analytics.
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Qualifications:

Requirements:

  • Equivalent work experience in B2B SaaS either as an in-house manager or at a marketing agency. We require work samples to apply for this position.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, and social network advertising (Facebook, Twitter, LinkedIn, Youtube and more).
  • Excellent communicator with ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
  • Experience handling marketing budgets and forecasting/reporting results.
Education: Bachelor’s Degree
Experience: 5 to 10 years
Salary: Confidential
Contact:

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Posted in Marketing/PR/Advertising Media/Journalism/Publishing Operations/Management