Tuesday, August 13, 2019

Market Insight Analyst

Employer:TASC Outsourcing
Job Title:Market Insight Analyst
Location: Dubai, United Arab Emirates
Job Type:
Category:Sales and Marketing
Description: Responsibilities - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) and optimize online adverts through Google Adwords, Facebook, Snapchat etc to increase service traffic and ROI - Experience in media and advertising measurement, within media planning and advertising campaign reporting for television, digital, mobile, and print. - Communicate with creators to develop customized analytical strategies, providing operational support as needed - Be actively involved in SEO efforts (keyword, image optimization etc.) Preferred Qualifications - Experience in using relational databases for SQL queries, database definition and schema design. - Pre-established personal network across creative agencies, content owners (mostly YouTube creators) and technology partners - Proficient knowledge in the local entertainment industry, cultural landscape and millennials generated content - Ability to work independently on project deliverables in a fast-paced, ambiguous environment while working well in cross-functional teams. Developed project management skills. - Understanding of mobile and digital video advertising competitive landscape. - Bachelor's degree in Data Science, Economics, Statistics, Business or Finance or equivalent practical experience
Qualifications:Minimum Qualifications - 3-7 years relevant work experience with a proven track record of highly successful operations analytics or business analytics - Demonstrated knowledge of, and passion for live-streaming contents and/or contents creation culture as well as a detailed grasp of pop culture and the YouTubers on and off line - Fluency in both Arabic and English (written & verbal) - Ability to freely travel to other countries in Middle East & North Africa

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