Tuesday, August 13, 2019

Consumer Marketing Manager

Employer:Cleopatra Hospitals Group
Job Title: Consumer Marketing Manager
Job Type: Full Time
Location: Maadi, Cairo
Category: Marketing/PR/Advertising
Description:
  • Conduct segmentation of the market and identify the key cohorts, their sentiments, attitudes and behaviors and best ways to impact them to build equity and generate business
  • Uncover all the insights relevant to healthcare industry & consumer decision tree
  • Align all activities and communication to match the different segments targeted based on generated insights
  • Identify the different perceptions (image/personality/triggers/barriers) towards the group and individual entities within and address them through storytelling campaigns and other activities
  • Fully experienced in agency selection, briefing, creative evaluation, and execution across media
  • In cooperation with the digital team expand the group’s presence on all relevant social/digital platforms
  • Identify and make appropriate partnerships and sponsorship deals to reach our target and to further enforce our positioning
  • Experienced in media planning and buying, traditional and new
  • Lead in the preparation of key stakeholder and seasonal events
  • Develop mechanism for evaluating satisfaction on an ongoing basis and initiating corrective action
  • Act as the guardian of company branding and visibility
  • Ownership of the company website, it’s revamp and its content update and ensuring smooth and logical navigation and usability within
  • Create ideas/ critique own ideas and defend own ideas (open minded and impersonal)
Qualifications:
  • Bachelor’s degree in Marketing/Business Administration/Mass Communication from a reputable university
  • 6+ years of consumer marketing experience and team leadership from a dynamic category background
  • Proficient with numbers, their analysis and deriving meaning/insights
  • Persuasion through data/facts and common sense
  • Very good communication and presentation skills
  • Willingness and ability to build something new from scratch and see it grow
  • Eye for beauty and aesthetics
  • Speaks the consumer language and is consumer centric
  • Can articulate and critique own work and ideas
Experience:More than 6 years
Salary: Confidential, Social, Medical and life insurance, Profit share and grants
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